Scott Oldford – The ROI Method

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Scott Oldford – The ROI Method

What is The ROI Method?

(Relevancy, Omnipresence and Intimacy Online Marketing & Sales Method)

The Relevancy, Omnipresence and Intimacy Online Marketing & Sales Method is a new approach to marketing. It’s a way to filter through all the noise out there and hone in on the exact right thing for your business. It’s based on illuminating your potential client’s pain, and then ethically offering to help them resolve it.

This is the opposite of scarcity-driven marketing, which is what most online marketers focus on (and what I used to focus on, too). This new approach is different. The Relevancy, Omnipresence and Intimacy Online Marketing & Sales Method aligns your marketing and sales in a way so it truly serves your client.

 

If you prefer video, check out my step-by-step breakdown below…

To view this video on Youtube, click here (remember to Like + Comment )

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Build a Better Busines Using The ROI METHOD

With The Relevancy, Omnipresence and Intimacy Online Marketing & Sales Method, you can finally market and sell your programs and services without feeling salesy or fake. When you implement what I’m about to share with you into your own business, you go beyond simply increasing your revenue…

You build a better business — one filled with your perfect clients, a rock-solid and loyal community, and deeper, more profitable relationships. In this article, I’ll walk you through how it all works. It will blow your mind, so stay with me and read to the end.

But before we get into what The ROI Method involves, let’s first see whether this is something YOU need.

Because if you’re part of our core audience, this is your current situation:

• You’ve been struggling to really grow and scale your business lately…
• You’re working hard, and doing everything you’re “supposed” to…
• You’re doing a lot of Livestreams, sharing inspirational posts, and building your FB Group…
• You’re creating a bunch of webinars and content, and for the most part, they’re working…
• Hell, you’ve built a decent audience of people who believe in your work…
• And they are starting to see you as an authority, and some are becoming your clients…
• You’ve worked so hard over the last few years, and it’s starting to pay off…
• You’ve likely hit  $25,000 a month (maybe even $50k)…
• After all that time in ‘feast or famine’, you’re beginning to see the rewards you deserve…

BUT

• You still don’t feel “successful”…
• You’re tired and overworked, and you’re unsure if you can keep all this up…
• When you began, your goal was to build a six-figure business…
• But now you have one, you have no idea what to do next…
• Sure, you could scale to 7, 8 or 9 figures… but will it make a difference…
• It’s weird, because although you know you should feel happy, you know something’s missing…

 

The problem is, you’re not sure what.

Can you relate? If so, read on…

You’re currently on the ‘six-figure hamster wheel’, and although it’s got you to where you are today, it WILL NOT help you scale to seven-figures and beyond.

The ‘six-figure hamster wheel’ brings nothing but stress, as you constantly worry about:

• When your lead generation will stop…
• Where the next client will come from…
• When your cash flow will dry out…
• The fact more customers means more work for you…
• And more work for you, means less time to enjoy life…

The ‘Six Figure Hamster Wheel’ hasn’t brought the freedom you wanted, and it never will! What we do inside The Relevancy Engine helps our clients escape this hell, so they can build a real business that creates a real impact. Just like I did when I blew up LeadCraft and regained control of MY life.

At the heart of this, is The Relevancy, Omnipresence & Intimacy Method, so let’s dive into what this new approach to marketing looks like.

 

RELEVANCY

Relevancy is what often springs to mind when you think of marketing. In essence, when I say Relevancy, I mean your marketing message and your funnel. If the key to making a sale is giving the right message to the right person at the right time and place… Relevancy ensures you have the right message to begin with.

To achieve this, you must take your audience on a very specific journey:

• First, they must admit there’s a problem in their life, business or relationship.
• This places them into “discovery mode”, meaning it’s your job to show them your process and unique method, as well as share personal stories with them that forge a true connection.
• In time, they think about buying into YOU as an authority.
• They begin to realise their problem, and must decide if they want to go from their pain to their vision. At this stage you must show them how your solution helps them do that.
• Finally, you show them the commitment is worth the result and you close the deal.

— — —

We can break this entire customer journey into three main components:

• Offer
• Messaging
• Positioning

 

Your Offer is whatever you’re selling. And no, this doesn’t have to focus on money. When we talk about offers, we’re including things like lead magnets, signing up for a webinar, or actually buying your program, product or service.

You customize your offers based on where someone is at on their journey. If they’re discovering their pain, you give them a guide. If they’re ready to buy from you, you offer your program or service.

Your Messaging focuses on the words you use to describe your offer, what it does for your prospect, and how they will benefit if they take you up on the offer. You align your messaging with your lead’s mindset, whether they’re in “discovery mode” or looking for a paid solution.

Finally, your Positioning is how you differentiate yourself from the competition. Essentially, it’s showing what makes you special and showcases your unfair advantage.

When you have these three things… You have Relevancy.  

Each element’s connected, and all are necessary to have a Relevant message. Once you have this, you can become ‘top of mind’ and an omnipresent force…

 

OMNIPRESENCE

Omnipresence is where you appear everywhere to your target audience. You become ‘top of mind’ and start to dominate their newsfeed (and everywhere else they go online). But because you’re relevant, you aren’t annoying.

Something magical happens when you show up in someone’s life consistently. You transform into an authority figure. You become someone who cares. It’s as though you turn into a trusted friend, even though you may have never met.

Omnipresence allows you to put your relevance into hyperdrive, and the three components of effective Omnipresence are:

• Timing
• Frequency
• Platform

When you’re Omnipresent, it means you’re showing up at the right time, which has always been the Holy Grail of marketing (to be in the right place at the right time).

With Omnipresence, that’s what you’re doing. You’re getting your name in front of your audience at the right time so you become the only choice for them.

Further, it’s not just the timing of it, but the frequency. We don’t try and show up magically when they’re ready to make a decision. We show up consistently, in a way that offers value and builds a relationship over several days, weeks or months.

Finally, you become Omnipresent with the right platform. For many people, omnipresence starts with retargeting and advertising on Facebook. But that’s just one channel. YouTube, email, ad networks, Instagram…all are channels where you can show up for your audience.

Basically, you become an authority inside your niche. Most of what we do online is always about “more, more, more”. But Omnipresence is about depth. It’s taking a small number of leads and increasing your Relevancy by being in front of them with the right frequency, the right timing and on the right platforms.

When you combine this with the final part, intimacy, something incredible happens…

INTIMACY

Intimacy is about creating real relationships.

In today’s world, we face constant automation and technology. The people you serve crave a real connection with a real person. Somewhere along the way, online marketing became about making a quick buck rather than offering to help real human beings.

When you focus on Intimacy with your audience, you develop insanely strong relationships. This happens when you focus on:

• Connection
• Conversation
• Community

 

When you create Connection, it means you’re honest and open with your audience about what’s really going on in your life and business. You don’t hide things. You don’t fudge numbers, or pretend that life is awesome when it’s not.

You’re real.

You open up and get vulnerable. You allow people to see you’re a human being. You present real struggles that they can relate to. And you develop stronger relationships when you do.

When you create Conversations, it means you make an effort to talk to members of your audience. So many people online run ads and don’t even do the most basic things…like reply to comments!

Be involved in the Conversation. Respond to your emails. Reply to comments. Foster discussion in your Facebook groups. Care about your people enough to have deep conversations with them.

Finally, when you create Community, you build a safe space for your audience. This isn’t just about having a Facebook group (although that’s a tactic I use). It’s about creating a place for your audience to network, support each other, and interact with you and your content. Humans are social, community centred beings, so build a tribe that you support (and that supports you in return).

This is the 30,000ft view of The Relevancy, Omnipresence and Intimacy Online Marketing & Sales Method.

On their own, each of these concepts are powerful. But when you combine them…  that’s when the magic happens. 

If you’re stuck at 6-figures, it’s likely you have one of these three already working in some way. But you’re stuck where you are because you don’t have all three working together. Whereas when you turn all three of these on at once… you will blow up in your niche very quickly.

Soon, I’ll show you what these results look like. But before I do, I want to show you what happens when you only focus on one. Focussing on ONE is often why entrepreneurs get stuck in the ‘six-figure hamster wheel’ to begin with. I don’t want that to happen to you.

Scott Oldford – The ROI Method on sensecourse.live