Ryan Deiss – Architect a Multi-Channel Marketing Blitz to Drive a Surge of Awareness and Sales
$50.00
In this training, DigitalMarketer CEO Ryan Deiss will show you how to brainstorm your “big idea,” storyboard your campaign across a variety of channels, and teach you how to execute and optimize your “blitz” to turn heads and drive leads…
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Ryan Deiss – Architect a Multi-Channel Marketing Blitz to Drive a Surge of Awareness and Sales
They Call It A “Blitz Launch”…
What If You Could Combine The Impact of a Product Launch With The Predictability of An Evergreen Funnel? Now You Can… It’s Called a Blitz Launch
Bridge The Gap Between Traditional Launches and Evergreen Funnels
Let’s face it: traditional product launches are great when it comes to generating massive sales and engagement, but they’re also VERY risky… and you can really only run this type of promotion once or (maybe) twice a year.
Funnels, on the other hand, are effective because they’re evergreen and predictable, but they don’t generate the sheer IMPACT of a traditional launch. Their performance also degrades over time, because they just aren’t presenting your audience with anything new or novel.
Now, that’s not to discount either of these classic money-making marketing strategies. Both have their advantages (and disadvantages), but it’s become very clear over the past few years that the market is in need of something NEW.
With a Blitz Launch, you truly get the best of both worlds…
In today’s busy, connected world there is simply too much competition for your audience’s attention to count on individual product launches and evergreen funnels to drive sales & revenue.
In fact, experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day.
And that number^ is only going to go up with emerging technologies and increased competition.
So… what do you do?
What can you do to stand out in a sea of launches and funnels and really move the needle for your business?
You take the best of both worlds (leave out the worst) and create a “Blitz Launch.”
Blitz Launches work because they bridge the gap between traditional product launches and evergreen funnels.
Combining both of these proven strategies into one, cohesive campaign for your brand results in that mythical promotion that not only generates a flood of sales and engagement, but makes a lasting impression on your buyers and keeps them coming back for more.
And that’s exactly what DigitalMarketer CEO Ryan Deiss is going to teach you in this brand new training…
By the time you’re finished working with Ryan and the DigitalMarketer Marketing Team, you’ll have the framework for a multi-channel “Blitz Launch” that contains all the core assets you need to clarify your brand’s “BIG IDEA,” so that you can attract a surge of leads and convert them into red-hot, repeat buyers.
Snag this INSTANT ACCESS training, and let’s start building YOUR Blitz Launch today…
Here’s What We’ll Create Together
In this training, DigitalMarketer CEO Ryan Deiss will show you how to brainstorm your “big idea,” storyboard your campaign across a variety of channels, and teach you how to execute and optimize your “blitz” to turn heads and drive leads… all in just a matter of hours.
You’ll also…
- Leverage Ryan Deiss’ fill-in-the-blank “Marketing Blitz Planner” to wireframe every step of your campaign and ensure you’re getting the RIGHT message in front of the RIGHT people at the RIGHT time.
- Discover the core concepts of a “Blitz Launch” and the elements that make a successful campaign.
- Follow the DigitalMarketer Marketing Team’s 3 proven formulas for creating your “Big Idea”--A stand-alone piece of high-value content that causes your audience to acknowledge and accept YOUR conclusion as their new reality.
- See how companies like Nike, Drift, Dollar Shave Club, Dove, Dominos, and The Hustle are using “Big Ideas” in their marketing to grow their customer base… and their recurring revenue.
- Learn the 5 critical assets that every Blitz Launch needs to effectively drive leads…and convert those leads into paying customers.
Discover the key to creating a unified call-to-action that leads droves of like-minded customers straight to your doorstep.
What You’ll Learn
In this on-demand training you’ll learn how to plan, ideate, and execute a multi-channel awareness campaign designed to drive customers back to 1 big idea with a unified call to action. Ryan Deiss and the marketing team at DigitalMarketer will show you how to brainstorm your BIG IDEA, storyboard your awareness campaign across a variety of channels, and teach you how to execute and optimize your campaign blitz to turn heads and drive leads. Here’s what you’ll learn in the Blitz Launch workshop…
- How to use Ryan’s “Marketing Blitz Planner” to outline, ideate, and execute a “blitz launch” custom-tailored to your business.
- The core concepts of a “Blitz Launch” and everything you need to create a successful campaign that drives sales and awareness.
- How to create a “Big Idea” that resonates with your audience and gives your marketing a purpose that is bigger than “buy this now!”
- The 5 critical assets that every Blitz Launch needs to effectively drive leads and convert those leads into sales.
PART 1:
Core Concepts of a Blitz Launch
Learn the core concepts of a “Blitz Launch”: what it is, how it can help grow your business, and what is working RIGHT NOW for businesses in virtually every industry. You’ll then learn how to leverage these concepts to create a completely personalized Blitz Launch framework that positions your business as an answer to your customers’ problems.
PART 2:
Brainstorming Your “Big Idea”
Brainstorm the foundation of your Blitz Launch–your “Big Idea”– by looking at prime examples of the elements that make an effective big idea. Ryan will show you how to position your brand so that you can attract more leads, and convert those leads into satisfied customers who believe in your business and what it stands for.
PART 3:
Storyboarding the Awareness Campaign
There are 5 “critical assets” that you’ll need for your Blitz to be successful: email series, paid ads, 1-minute video (VSL), 1 piece of pillar content, and a promotional banner. You’ll work through exactly how to implement these assets as well as best practices for each deliverable. Director of Marketing Amanda Powell and Promotions Manager Matt Shelar also touch on some supplemental assets, such as newsletter content or social posts that can help support your 5 critical assets. We’ll work through some examples, and then storyboard everything onto the Marketing Blitz Planner. By the end of this section you’ll have a cohesive “map” of your ideas and what you need to do in order to launch.
PART 4:
Audit & Optimize Your Blitz Launch
Using Ryan’s “4-Point Marketing Blitz Audit” you’ll construct a living document that you will use to present a multi-channel marketing campaign that positions your offer and presents your brand as an authority in your industry.
Your Instructor
Ryan Deiss
Co-Founder & CEO, DigitalMarketer
Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.”
Ryan’s entrepreneurial endeavors began while he was a college student, launching his first very first website and generating his very first sale from his freshman dorm room. By the time he graduated, this one online property had ballooned into 500, and a hobby had grown into a business.
Fast forward to the present day, Ryan is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer, Recess.io, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands.
Ryan is the creator of the “Customer Value Optimization” methodology, and has introduced and popularized many of the digital selling strategies that modern companies now take for granted.
His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members, and over a half a million subscribers. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.
Ryan is also a best-selling author and a sought-after speaker who has shared the stage with top business leaders and celebrities like Sir Richard Branson, William Shatner, Gary Vaynerchuk, Rachel Hollis, Tim Ferris, Daymond John, and Dave Ramsey.
Most importantly, Ryan is a proud father of four, and husband to Emily, to whom he gives all the credit for everything he has ever done.
Frequently Asked Questions
How do I access the course?
This is an “On-demand” training that you can access at any time.
Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go at your own pace workshop so you don’t have to worry about missing anything.
Who Is This Training For?
Any marketer interested in learning how to create a NEW WAY of launching their product offerings.
- Entrepreneurs and startup founders preparing for launch
- Business owners and executives who want to cut through all the technical mumbo-jumbo
- Freelancers and solos who want to learn the quick-and-dirty methods (that actually work)
- Agencies looking to add “Blitz Launch” to their menu of services
Why a “Blitz Launch” and why NOW?
The short answer: traditional product launches and the (now iconic) Marketing funnel are losing their shine by the day, it seems. A Blitz Launch is a new way to seize your audience’s attention… and keep it.
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