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2019 Edition of DM’s Content Marketing Mastery Certification
COURSE DETAILS:
Module 1 Getting Started
Lesson 1: From the Author
Lesson 2: Here’s What to Expect
Lesson 3: Content Marketing: The What and Why
Lesson 4: The Content Marketing Formula
Lesson 5: Create a Customer Avatar
Lesson 6: Content Marketing and the Customer Value Journey
Lesson 7: The Most Dangerous Myth in Content Marketing
Lesson 8: The “Content Baton”
Module 2 Content that Drives Awareness
Lesson 1: Content that Creates Awareness and Engagement
Lesson 2: Goals at the Awareness and Engagement Stages
Lesson 3: 5 Staple Content “Wrappers”
Lesson 4: Content-Type: Blog Article
Lesson 5: The 10-Point Blog Post Audit
Lesson 6: Content-Type: Podcast
Lesson 7: Content-Type: Video
Lesson 8: Content-Type: Social Update
Lesson 9: What Should My Post Be About?
Lesson 10: How Should I Get Traffic to My Post?
Lesson 11: Engineering Engagement
Lesson 12: The Gate: From Awareness to Subscription
Module 3 Content that Generates Leads
Lesson 1: Content that Generates Leads
Lesson 2: Goals at the Subscribe Stage
Lesson 3: Content-Type: Lead Magnet
Lesson 4: 7 Types of Lead Magnets
Lesson 5: The Squeeze Page
Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page
Lesson 7: The 10-Point Lead Magnet Audit
Lesson 8: Content-Type: Event
Lesson 9: In-Person Events at the Subscription Stage
Lesson 10: Online Events at the Subscription Stage
Lesson 11: From Subscriber to First-Time Buyer
Module 4 Content that Sells
Lesson 1: Content that Sells More (and More Often)
Lesson 2: Goals at the Convert Stage
Lesson 3: Goals at the Ascend Stage
Lesson 4: Anticipating and Satisfying Intent
Lesson 5: Content-Type: Customer Story
Lesson 6: Content-Type: Product Demo
Lesson 7: Content-Type: Product Comparison
Lesson 8: Content-Type: Event
Lesson 9: The Gray Area Between Copywriting and Content Marketing
Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans
Module 5 Content that Increases Retention & Loyalty
Lesson 1: Content That Increases Customer Retention & Loyalty
Lesson 2: Leveraging Awareness Content
Lesson 3: Content-Type: Welcome Email
Lesson 4: Content-Type: About Page
Lesson 5: Content-Type: Packaging and Package Inserts
Lesson 6: Content-Type: Support Documentation
Lesson 7: Content-Type: Events
Lesson 8: Digging a Competitive Moat with Content Marketing
About Your Instructor
Russ Henneberry is the previous Content Marketing officer at DigitalMarketer, and founder of Modern Publisher, a community of information product business owners and expert digital marketers. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies
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